To determine which companies qualify as Best Insurance Companies in the United States, Forbes partnered with Statista to survey more than 18,000 customers to get their feedback on insurance company performance including overall satisfaction and whether they would recommend them to others. Participants were also asked to rate insurers based on criteria including the guidance agents offered, customer service, price performance, transparency, digital services, and damage service.

"We are honored to be nationally recognized as a top insurance company yet again in 2025 – first by autobody professionals and now by consumers. We're in the people business, so it means a lot to be recognized by our amazing and loyal customers," said Shawn Harding, President of North Carolina Farm Bureau. "Our agents and support staff work hard every day to serve the personal needs of their customers and we are proud to share this national honor from Forbes with them," Harding added.